|Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________||Catalog: 2022-2023 Catalog & Student Handbook Major: Digital Marketing, CSC|
Digital Marketing, CSC
PURPOSE: This one-year program prepares students employed in the business and/or marketing industry the opportunity to improve and update their skills, allowing for on the job advancement. It is also for students looking to gain an entry level job that requires experience in e-commerce and/or digital marketing. All career-technical degrees are guided by advisory committees comprised of local business leaders.
CREDENTIALS: A Career Studies Certificate (CSC) is a program of study typically less than one year in length with a major in a career-technical area. Students receiving a CSC intend to pursue immediate employment.
PROGRAM REQUIREMENTS AND SPECIAL CONDITIONS: Students must meet Brightpoint admission requirements. New students should work with their New Student Navigator to get ready for their first semester. They can also email firstname.lastname@example.org for assistance. Continuing students should work with their faculty advisor on academic planning and graduation requirements.
PROGRAM OUTCOMES: By the completion of this program, students will be expected to demonstrate an introductory level of competencey in the following skills:
|Course Name||Credits:||Semester Taken||Notes|
|ENG 111 - College Composition I Additional Course Options: ENG 115.|
Prerequisite(s): Qualifying placement score or test waiver.
|MKT 100 - Principles of Marketing||3 credits|
|BUS 116 - Entrepreneurship||3 credits|
|ITE 152 - Introduction to Digital Literacy and Computer Applications||3 credits|
|MKT 228 - Promotion||3 credits|
|MKT 282 - Principles of E-Commerce||3 credits|
|MKT 284 - Social Media Marketing||3 credits|
Total Minimum Credits to Complete: 21
Pre-requisite and co-requisite requirements can be found in course details.
Students are strongly encouraged to complete their ENG requirement(s) first.
Students should regularly meet with their faculty advisor and check their degree progress by accessing advisement reports in the Student Information System (SIS) in the myBrightpoint portal or the Academic Planner in Navigate.