Digital Marketing, CSC

Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________	Catalog: 2022-2023 Catalog & Student Handbook Major: Digital Marketing, CSC
Digital Marketing, CSC PURPOSE: This one-year program prepares students employed in the business and/or marketing industry the opportunity to improve and update their skills, allowing for on the job advancement. It is also for students looking to gain an entry level job that requires experience in e-commerce and/or digital marketing. All career-technical degrees are guided by advisory committees comprised of local business leaders. CREDENTIALS: A Career Studies Certificate (CSC) is a program of study typically less than one year in length with a major in a career-technical area. Students receiving a CSC intend to pursue immediate employment. PROGRAM REQUIREMENTS AND SPECIAL CONDITIONS: Students must meet Brightpoint admission requirements. New students should work with their New Student Navigator to get ready for their first semester. They can also email getstarted@brightpoint.edu for assistance. Continuing students should work with their faculty advisor on academic planning and graduation requirements. PROGRAM OUTCOMES: By the completion of this program, students will be expected to demonstrate an introductory level of competencey in the following skills: A fundamental understanding of online commerce. A basic proficiencey in the use of digital marketing tools. Social media marketing plan development.
Required Courses
Course Name	Credits:	Semester Taken	Notes
ENG 111 - College Composition I Additional Course Options: ENG 115. Prerequisite(s): Qualifying placement score or test waiver.	3 credits
MKT 100 - Principles of Marketing	3 credits
BUS 116 - Entrepreneurship	3 credits
ITE 152 - Introduction to Digital Literacy and Computer Applications	3 credits
MKT 228 - Promotion	3 credits
MKT 282 - Principles of E-Commerce	3 credits
MKT 284 - Social Media Marketing	3 credits
Total Minimum Credits to Complete: 21 ADDITIONAL INFORMATION: Pre-requisite and co-requisite requirements can be found in course details. Students are strongly encouraged to complete their ENG requirement(s) first. Students should regularly meet with their faculty advisor and check their degree progress by accessing advisement reports in the Student Information System (SIS) in the myBrightpoint portal or the Academic Planner in Navigate.
Notes:

PURPOSE: This one-year program prepares students employed in the business and/or marketing industry the opportunity to improve and update their skills, allowing for on the job advancement. It is also for students looking to gain an entry level job that requires experience in e-commerce and/or digital marketing. All career-technical degrees are guided by advisory committees comprised of local business leaders.

CREDENTIALS: A Career Studies Certificate (CSC) is a program of study typically less than one year in length with a major in a career-technical area. Students receiving a CSC intend to pursue immediate employment.

PROGRAM REQUIREMENTS AND SPECIAL CONDITIONS: Students must meet Brightpoint admission requirements. New students should work with their New Student Navigator to get ready for their first semester. They can also email getstarted@brightpoint.edu for assistance. Continuing students should work with their faculty advisor on academic planning and graduation requirements.

PROGRAM OUTCOMES: By the completion of this program, students will be expected to demonstrate an introductory level of competencey in the following skills:

A fundamental understanding of online commerce.
A basic proficiencey in the use of digital marketing tools.
Social media marketing plan development.

Required Courses

Total Minimum Credits to Complete: 21