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History |
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HIS 298 - Museum Studies: Seminar and Project 3 credits
Requires completion of a project or research report related to the student’s occupational objectives and a study of approaches to the selection and pursuit of career opportunities in the field.
May be repeated for credit. Variable hours. Lecture: 3 hours per week.
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Human Services |
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HMS 100 - Introduction to Human Services 3 credits Introduces human service agencies, roles and careers. Presents a historical perspective of the field as it relates to human services today. Additional topics include values clarification and needs of target populations. Lecture: 3 hours per week.
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HMS 106 - Working with Death and Dying 3 credits Studies the hospice concept emphasizing the management of providing services associated with terminal illness, while providing human services for the family as well as the patient. Explores the unique role of each member of the hospice care team as to how each assists the patient and family in coping with the effects of the illness. Emphasizes understanding grief and loss. Focuses on the dying person and emphasizes the social and moral aspects of death and dying. Lecture: 3 hours per week.
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HMS 225 - Functional Family Intervention 3 credits Provides an understanding of functions and dysfunctions within the family. Emphasizes the development of effective skills through an interpersonal/interactional approach to family intervention. Lecture: 3 hours per week.
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HMS 226 - Helping Across Cultures 3 credits Provides an historical overview of selected cultural and racial groups. Promotes understanding of group differences and the impact on counseling services. Lecture: 3 hours per week.
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HMS 236 - Gerontology 3 credits Examines the process of aging; its implications in relation to health, recreation, education, transportation, meaningful work or activity and to community resources. Emphasizes experiencing the aging process, facilitating retirement and application of the helping relationship to work with older adults. Lecture: 3 hours per week.
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HMS 251 - Substance Abuse I 3 credits Provides knowledge, skills and insight for working in drug and alcohol abuse programs. Emphasizes personal growth and client growth measures in helping relationships. Stresses various methods of individual and group techniques for helping the substance abuser. Lecture: 3 hours per week.
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HMS 252 - Substance Abuse II 3 credits Expands knowledge and skill in working with the substance abuser. Focuses on assisting substance abusers in individual and group settings and explores client treatment modalities. May provide opportunities for field experience in treatment centers. Lecture: 3 hours per week.
Prerequisite(s): HMS 251 .
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HMS 258 - Case Management and Substance Abuse 3 credits Focuses on the process for interviewing substance abuse clients. Includes intake, assessment, handling denial and ending the interview. Teaches skills for writing short-term goals and treatment plans with emphasis on accountability. Examines various reporting devices. Lecture: 3 hours per week.
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Industrial Engineering Technology |
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IND 101 - Quality Assurance Technology I 3 credits Studies principles and techniques of quality engineering for the management, design engineering economics, production and assurance of quality. Emphasizes fundamentals of total quality assurance for product and process control. May include design review, fundamentals of statistics procurement control, sampling and control chart systems, quality reporting, process capability analysis, tool and gauge control, document control or troubleshooting quality control. Lecture: 3 hours per week.
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IND 113 - Materials and Processes in Manufacturing l 2 credits Studies materials and processes for the manufacture of products. Investigates the nature of various materials. Examines the manufacturing processes of industry and their effects on materials. Part I of II. Lecture: 2 hours per week.
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IND 116 - Applied Technology 3 credits Introduces basic information and problem-solving techniques in liquids, gases, solids, metrics, mechanics, forces, simple machines, heat, light, sound and nuclear energy as applied in industrial engineering technologies. Lecture: 2 hours. Laboratory: 2 hours. Total: 4 hours per week.
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IND 137 - Team Concepts and Problem Solving 3 credits Studies team concepts and problem-solving techniques to assist project teams in improving quality and productivity. Provides knowledge of how to work as a team, plan and conduct good meetings, manage logistics and details, gather useful data, communicate the results and implement changes. Lecture: 3 hours per week.
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IND 160 - Introduction to Robotics 3 credits Studies evolution and history of robotics with an emphasis on automated and flexible manufacturing. Presents advantages and limitations of present robot systems. Lecture: 2 hours. Laboratory: 2 hours. Total: 4 hours per week.
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IND 181 - World Class Manufacturing I 3 credits Studies the principles and applications of the globalization of industry. Emphasizes the fundamentals of interpersonal/team process, organization skills, total quality tools for continuous improvement, statistical process control, manufacturing resource planning and just-in-time. Lecture: 3 hours per week.
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IND 195 - Contamination Prevention 3 credits Examines physical, chemical, and biological contaminants, transporters, methods of prevention, and monitoring practices to manage contamination risks in the pharmaceutical manufacturing industry. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
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IND 195 - Quality Control and Quality Assurance Methods for Pharmaceutical Manufacturing 1 credit Quality Assurance (QA) and Quality Control (QC) are 2 aspects of a quality management system. This course will demonstrate and apply QA and QC procedures employed by the pharmaceutical industry. May include design review, fundamentals of statistics procruement control, sampling and control chart systems, quality reporting, process capability analysis, tool and guage control, document control, or troubleshooting quality control. Lecture: 3 hours. Total: 3 hours per week.
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IND 197 - Cooperative Education 3 credits Supervises in on-the-job training for pay in approved business, industrial and service firms, coordinated by the college’s cooperative education office. Is applicable to all occupational- technical curricula at the discretion of the college. Credit/ work ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
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IND 198 - Seminar and Project 1 - 5 credits Requires completion of a project or research report related to the student’s occupational objective and a study of approaches to the selection and pursuit of career opportunities in the field. May be repeated for credit. Variable hours.
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IND 250 - Introduction to Basic Computer Integrated Manufacturing 3 credits Presents basic principles used in the design and implementation in a computer integrated manufacturing system. Emphasizes team concept and all aspects of a computer integrated manufacturing to include the following: Robotics, Conveyor Control, Machining Center Integration Quality Control, Statistical Quality Control, and Computer Integrated Manufacturing (CIM) software. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
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IND 290 - Coordinated Internship 1 credit Supervises on-the-job training in slected business, industrial or service firms coordinated by the college. Students will investigate the organizational structure, developing skills to work effectively within an organization. The course will be a collaboration between area professionals and college faculty. Laboratory: 6 hours. Total: 6 hours per week.
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IND 295 - Methods of Pharmaceutical Manufacturing 4 credits Focuses on and applies the processes, equipment, facilities, and current Good Manufacturing Practices utilized in the pharmaceutical manufacturing industry. Lecture: 3 hours. Laboratory: 3 hours. Total: 6 hours per week.
Prerequisite(s): IND 101 , IND 116
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IND 297 - Cooperative Education 1 - 5 credits Supervises in on-the-job training for pay in approved business, industrial and service firms, coordinated by the college’s cooperative education office. Is applicable to all occupational- technical curricula at the discretion of the college. Credit/ work ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
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IND 298 - Seminar and Project 1 - 5 credits Requires completion of a project or research report related to the student’s occupational objective and a study of approaches to the selection and pursuit of career opportunities in the field. May be repeated for credit. Variable hours.
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Information Technology Database Processing |
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ITD 110 - Web Page Design I 3 credits Stresses a working knowledge of web site designs, construction, and management using HTML or XHTML. Includes headings, lists, links, images, image maps, tables, forms, and frames. Lecture: 3 hours per week.
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ITD 132 - Structured Query Language 3 credits Incorporates a working introduction to commands, functions and operators used in SQL for extracting data from standard databases. Lecture: 3 hours per week.
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ITD 136 - Database Management Software 3 credits Covers an introduction to relational database theory and how to administer and query databases using multiple commercial database systems. Lecture: 3 hours per week.
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ITD 210 - Web Page Design II 3 credits Incorporates advanced techniques in web site planning, design, usability, accessibility, advanced site management, and maintenance utilizing web editor software(s). Lecture: 3 hours per week.
Prerequisite(s): ITD 110 .
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Information Technology Essentials |
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ITE 101 - Introduction to Microcomputers 1 credit Examines concepts and terminology related to microcomputers and introduces specific uses of microcomputers. Lecture: 1 hour per week.
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ITE 129 - Introduction to Presentation Software 1 credit Provides basic knowledge of presentation software to include presentation creation. Lecture: 1 hour per week
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ITE 130 - Introduction to Internet Services 3 credits Provides students with a working knowledge of Internet terminology and services including e-mail, WWW browsing, search engines, ftp, file compression, and other services using a variety of software packages. Provides instruction for basic web page construction. Lecture: 3 hours per week.
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ITE 140 - Spreadsheet Software 3 credits Provides a working knowledge of a commercial spreadsheet package to include design and development of a variety of worksheets, preparing graphs, working with database queries, macro writing, menu techniques, and decision analysis tools. Lecture: 3 hours per week.
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ITE 141 - Microcomputer Software: Spreadsheets 1 credit Provides first-time users with sufficient information to make practical use of spreadsheet software using the basic of building spreadsheets. Lecture: 1 hour per week.
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ITE 150 - Desktop Database Software 3 credits Incorporates instruction in planning, defining, and using a database; performing queries; producing reports; working with multiple files; and concepts of database programming. Includes database concepts, principles of table design and table relationships, entering data, creating and using forms, using data from different sources, filtering, creating mailing labels. Lecture: 3 hours per week.
Prerequisite(s): Pre- or Co-requisite: ITE 115 .
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ITE 152 - Introduction to Digital Literacy and Computer Applications 3 credits Develops understanding of digital and information literacy. Introduces basic computer concepts in hardware, software, cyber, cloud, database, and operating systems. Includes hands-on experience developing word processing, spreadsheet and presentation documents. Evaluates the reliability of sources. Covers creating a simple web page. Examines topics such as social, legal, and ethical issues. This is a UCGS transfer course. Lecture: 3 hours per week.
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ITE 200 - Technology for Teachers (TSIP) 3 credits Provides K – 12 classroom teachers with the knowledge and skills needed to fulfill the Commonwealth of Virginia’s Technology Standards for Instructional Personnel. Students will finish the course with a solid understanding of educational technology, including how to use computers, now to access information on the World Wide Web, and how to integrate computers and educational technology into classroom curriculum. Students will learn how to base technology integration decisions on contemporary learning theories. Lecture: 3 hours per week.
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ITE 215 - Advanced Computer Applications and Integration 3 credits Incorporates advanced computer concepts including the integration of a software suite. Lecture: 3 hours per week.
Prerequisite(s): ITE 115 .
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ITE 295 - Topics in Information Technology Essentials 3 credits Provides an opportunity to explore topic areas of an evolving nature or of short-term importance in the discipline. Lecture: 3 hours per week
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Information Technology Networking |
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ITN 154 - Introduction to Networks 4 credits Provides instruction in the fundamentals of networking environments, the basics of router operations, and basic router and switch configuration. Lecture: 3 hours. Laboratory: 2 hours. Total: 5 hours per week.
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ITN 157 - WAN Technologies – Cisco 3 credits Concentrates on an introduction to Wide Area Networking (WANs). Includes WAN design, LAPB, Frame Relay, ISDN, HDLC, and PPP. Lecture: 3 hours per week.
Prerequisite(s): ITN 156 .
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ITN 171 - Unix 1 3 credits Provides an introduction to UNIX operating systems. Teaches login procedures, file creation, UNIX file structure, input/output control, and the UNIX shell. Lecture: 3 hours per week.
Prerequisite(s): Pre- or Co-requisite: ITN 101 .
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ITN 195 - Topics in CISCO Networking 3 - 4 credits Centers instruction in LAN segmentation using bridges, routers, and switches. Includes fast Ethernet, access lists, routing protocols, spanning tree protocol, virtual LANS and network management. Provides the skills and knowledge to install, operate, and troubleshoot a small-to-medium sized branch office enterprise network, including configuring several switches and routers, configuring wireless devices, configuring VLANS, connecting to a WAN, and implementing network security. Lecture: 2 - 3 hours per week. Laboratory: 2 hours per week. Total: 4-5 hours per week.
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ITN 262 - Network Communication, Security and Authentication 4 credits Covers an in-depth exploration of various communication protocols with a concentration on TCP/IP. Explores communication protocols from the point of view of the hacker in order to highlight protocol weaknesses. Includes Internet architecture, routing, addressing, topology, fragmentation and protocol analysis, and the use of various utilities to explore TCP/IP. Lecture: 3 hours. Laboratory: 2 hours. Total: 5 hours per week.
Prerequisite(s): ITN 154 or ITN 260
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ITN 263 - Internet/Intranet Firewalls and E-Commerce Security 3 credits Gives an in-depth exploration of firewalls, Web security, and e-commerce security. Explores firewall concepts, types, topology and the firewall’s relationship to the TCP/IP protocol. Includes client/server architecture, the Web server, HTML and HTTP in relation to Web Security, and digital certification, D.509, and public key infrastructure (PKI). Lecture: 3-4 hours per week.
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ITN 266 - Network Security Layers 3 credits Provides an in-depth exploration of various security layers needed to protect the network. Explores Network Security from the viewpoint of the environment in which the network operates and the necessity to secure that environment to lower the security risk to the network. Includes physical security, personnel security, operating system security, software security and database security. Lecture: 3 hours per week.
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ITN 267 - Legal Topics in Network Security 3 credits Conveys an in-depth exploration of the civil and common law issues that apply to network security. Explores statutes, jurisdictional, and constitutional issues related to computer crimes and privacy. Includes rules of evidence, seizure and evidence handling, court presentation and computer privacy in the digital age. Lecture: 3 hours per week.
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ITN 275 - Incident Response and Computer Forensics 3 credits Prepares the student for a role on an organizational IT support staff where the need for resolving computer incidents is becoming increasingly common. Includes legal and ethical issues of search and seizure of computer and peripheral storage media leading to laboratory exercises examining computers configured with mix of both simulated criminal and other activities which are not criminal in nature, but do violate scenario-driven organizational policy. Requires the student to make choices/recommendations for further pursuit of forensics evidence gathering and analysis. Students will select and gather the utilities and procedures necessary for a court-acceptable forensics toolkit which will then be used to gather and examine specially configured desktop computers. Students will then participate in a mock court proceeding using the collected evidence. Credit will be given to either ITN 275 or ITN 276 and ITN 277, but not all three courses. Lecture: 2 hours. Laboratory: 2 hours. Total: 4 hours per week.
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Information Technology Programming |
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ITP 100 - Software Design 3 credits Introduces principles and practices of software development. Includes instruction in critical thinking, problem-solving skills, and essential programming logic in structured and object- oriented design using contemporary tools. Lecture: 3 hours per week.
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ITP 120 - Java Programming I 3 credits Entails instruction in fundamentals of object-oriented programming using Java. Emphasizes program construction, algorithm development, coding, debugging, and documentation of console and graphical user interface applications. Lecture: 3 hours per week.
Prerequisite(s): Pre- or Co-requisite: ITP 100 or ITP 150
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ITP 136 - C# Programming I 3 credits Presents instruction in fundamentals of object-oriented programming and design using C#. Emphasizes program construction, algorithm development, coding, debugging, and documentation of applications within the .NET framework.
Prerequisite(s): Pre- requisite: ITP 150 or ITP 100
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ITP 140 - Client-Side Scripting 3 credits Provides instruction in fundamentals of Internet application design, development, and deployment using client side scripting language(s). Lecture: 3 hours. Total: 3 hours per week.
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ITP 160 - Introduction to Game Design & Development 3 credits Introduces object-oriented game design and development. Provides overview of the electronic game design and development process and underlines the historical context, content creation strategies, game careers, and future trends in the industry. Utilizes a game language environment to introduce game design, object-oriented paradigms, software design, software development and product testing. Teaches skills of writing a game design document and creating a game with several levels and objects. Integrate 2D animations, 3D models, sound effects, and background music as well as graphic backgrounds. Lecture: 3 hours per week.
Prerequisite(s): ITE 115 .
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ITP 170 - Project Management 3 credits Introduces the concepts of project maanagment as defined by the Project Management Institute, the accreditation body for project management. Lecture: 3 hours per week.
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ITP 220 - Java Programming II 3 credits Imparts instruction in application of advanced object- oriented techniques to application development using Java. Emphasizes database connectivity, inner classes, collection classes, networking, and threads. Lecture: 3 hours per week.
Prerequisite(s): ITP 120 .
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ITP 251 - Systems Analysis and Design 3 credits Focuses on application of information technologies (IT) to system life cycle methodology, systems analysis, systems design, and system implementation practices. Covers methodologies related to identification of information requirements, feasibility in the areas of economic, technical and social requirements, and related issues are included in course content. Software applications may be used to enhance student skills. Lecture: 3 hours per week.
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Legal Administration |
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LGL 110 - Introduction to Law and the Legal Assistant 3 credits Introduces various areas of law in which a legal assistant may be employed. Includes study of the court system (Virginia and federal) as well as a brief overview of criminal law, torts, domestic relations, evidence, ethics, the role of the legal assistant, and other areas of interest. Lecture: 3 hours per week.
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LGL 115 - Real Estate Law for Legal Assistants 3 credits Studies law of real property and gives in-depth survey of the more common types of real estate transactions and conveyances such as deeds, contracts, leases, and deeds of trust. Focuses on drafting these various instruments and studies the system of recording and search of public documents. Lecture: 3 hours per week.
Prerequisite(s): LGL 110 .
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LGL 117 - Family Law 3 credits Studies elements of a valid marriage, grounds for divorce and annulment, separation, defenses, custody, support, adoptions, and applicable tax consequences. Includes property settlement, pre- and ante-nuptial agreements, pleadings, and rules of procedure. May include specific federal and Virginia consumer laws. Lecture: 3 hours per week.
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LGL 125 - Legal Research 3 credits Provides an understanding of various components of a law library, and emphasizes research skills through the use of digests, encyclopedias, reporter systems, codes, Shepards’ Citations, ALR, and other research tools. May include overview of computer applications and writing projects. Lecture: 3 hours per week.
Prerequisite(s): LGL 110 .
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LGL 126 - Legal Writing 3 credits Studies proper preparation of various legal documents, including legal memoranda, letters, and pleadings. Involves practical applications. May include case and appellate briefs. Lecture: 3 hours per week.
Prerequisite(s): LGL 125 and ENG 111 or permission of instructor.
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LGL 130 - Law Office Administration and Management 3 credits Introduces management principles and systems applicable to law firms, including record keeping, disbursements, escrow accounts, billing, and purchasing. May include accounting methods and software packages applicable to law firms. Lecture: 3 hours per week.
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LGL 215 - Torts 3 credits Studies fundamental principles of the law of torts. May include preparation and use of pleadings and other documents involved in the trial of a civil action. Emphasizes personal injury, products liability, and malpractice cases. Lecture: 3 hours per week.
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LGL 218 - Criminal Law 3 credits Focuses on major crimes, including their classification, elements of proof, intent, conspiracy, responsibility, parties, and defenses. Emphasizes Virginia law. May include general principles of applicable constitutional law and criminal procedure. Lecture: 3 hours per week.
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LGL 235 - Legal Aspects of Business Organizations 3 credits Studies fundamental principles of agency law and the formation of business organizations. Includes sole proprietorships, partnerships, corporation, limited liability companies, and other business entities. Reviews preparation of the documents necessary for the organization and operation of businesses. Lecture: 3 hours per week.
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LGL 238 - Bankruptcy 3 credits Provides a practical understanding of non-bankruptcy alternatives and the laws of bankruptcy including Chapters 7, 11, 12 and 13 of the Bankruptcy Code. Emphasis will be placed on preparing petitions, schedules, statements, and other forms. Lecture: 3 hours per week.
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Machine Technology |
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MAC 121 - Computer Numerical Control I 3 credits Focuses on numerical control techniques in metal forming and machine processes. Includes theory and practice in lathe and milling machine computer numerical control program writing, setup and operation. Lecture: 2 hour. Laboratory: 3 hours. Total: 5 hours per week.
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MAC 122 - Computer Numerical Control II 3 credits Focuses on numerical control techniques in metal forming and machine processes. Includes theory and practice in lathe and milling machine computer numerical control program writing, setup and operation. Lecture: 2 hour. Laboratory: 3 hours. Total: 5 hours per week.
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MAC 123 - Computer Numerical Control III 3 credits Focuses on numerical control techniques in metal forming and machine processes. Includes theory and practice in lathe and milling machine computer numerical control program writing, setup and operation. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
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MAC 130 - Introduction to Electric Discharge Machining (EDM) 2 credits Introduces the equipment, processes, and components of electric discharge machining. Includes basic operation and programming for computer numerical control (CNC) electric discharge machining (EDM). Lecture: 1 hour. Laboratory: 2 hours. Total: 3 hours per week.
Prerequisite(s): MAC 181 .
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MAC 131 - Machine Lab I 2 credits Teaches fundamental machine shop operations, bench work, layout, measuring tools, and safety. Lecture: 1 hour. Laboratory: 1 hour. Total: 2 hours per week.
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MAC 134 - CMM Operation and Programming 2 credits Focuses on inspection using a Coordinate Measuring Machine. Includes hands-on demonstration of CMM setup, initialization and operation. Covers the essential aspects of the software and CMM operation, using a sample part for hands-on practice. Lecture: 1 hour. Laboratory: 2 hours. Total: 3 hours per week.
Prerequisite(s): MAC 181 .
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MAC 150 - Introduction to Computer-Aided Manufacturing 3 credits Introduces computer-aided manufacturing (CAM) with emphasis on programming of numerical control machinery. Teaches program writing procedures using proper language and logic and a CAM programming system to produce numerical control code for machines. Teaches basic computer usage, 2 1/2D and 3D CAD-CAM integration and code-to-machine transfer. Lecture: 2 hours. Laboratory: 2 hours. Total: 4 hours per week.
Prerequisite(s): MAC 181 .
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MAC 161 - Machine Shop Practices I 3 credits Introduces safety procedures, bench work, hand tools, precision measuring instruments, drill presses, cut-off saws, engine lathes, manual surface grinders and milling machines. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
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MAC 162 - Machine Shop Practices II 3 credits Introduces safety procedures, bench work, hand tools, precision measuring instruments, drill presses, cut-off saws, engine lathes, manual surface grinders and milling machines. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
Prerequisite(s): MAC 161
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MAC 163 - Machine Shop Practices III 3 credits Offers practice in the operation of the drill press, engine lathe, vertical milling machine, horizontal milling machine and the surface grinder. Introduces practical heat treatment of directly hardenable steels commonly used in machine shops. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
Prerequisite(s): MAC 162 .
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MAC 164 - Machine Shop Practices IV 3 credits Offers practice in the operation of the drill press, engine lathe, vertical milling machine, horizontal milling machine and the surface grinder. Introduces practical heat treatment of directly hardenable steels commonly used in machine shops. Lecture: 2 hours. Laboratory: 3 hours. Total: 5 hours per week.
Prerequisite(s): MAC 163 .
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MAC 181 - Machine Blueprint Reading I 3 credits Introduces reading and interpreting blueprints and working drawings. Applies visualization of objects, sketching, and machine terminology. Part I of II Lecture: 3 hours per week.
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MAC 299 - Supervised Study 2 credits Assigns problems for independent study incorporating previous instruction and supervised by the instructor. May be repeated for credit Lecture: Variable hours per week
Prerequisite(s): MAC 162 .
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Marketing |
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MKT 100 - Principles of Marketing 3 credits Presents principles, methods and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce and international considerations in marketing. Lecture: 3 hours per week.
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MKT 220 - Principles of Advertising 3 credits Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media. Lecture: 3 hours per week.
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MKT 221 - Public Relations 3 credits Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating public relations campaigns and media kits. Lecture: 3 hours per week.
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MKT 228 - Promotion 3 credits Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Lecture: 3 hours per week.
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MKT 282 - Principles of E-Commerce 3 credits Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture: 3 hours per week.
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MKT 284 - Social Media Marketing 3 credits Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online. Lecture: 3 hours per week.
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