May 19, 2024  
2023-2024 Catalog & Student Handbook 
2023-2024 Catalog & Student Handbook

Business Management, Digital Marketing Specialization, AAS

Return to {$returnto_text} Return to: Majors A-Z

PURPOSE: This two-year program prepares students employed in the business and/or marketing industry the opportunity to improve and update their skills, allowing for on the job advancement. It is also for students looking to gain an entry level job that requires experience in e-commerce and/or digital marketing. This degree is not designed for transfer to a four-year college. All career-technical degrees are guided by input from local business leaders. All career-technical degrees are guided by advisory committees comprised of local business leaders.

CREDENTIALS: An Associate of Applied Science degree is a major in a career-technical area that takes two years for full-time students to complete.  Although the purpose of an AAS degree is to gain skills for employment, some transfer institutions may accept some or all of the courses from an AAS major.

TRANSFER INFORMATION: This program is not intended for transfer. Students desiring to transfer should consult their academic advisors and their intended transfer institutions for specific direction in program and course selection.  More information can also be found at

PROGRAM REQUIREMENTS AND SPECIAL CONDITIONS: Students must meet Brightpoint admission requirements. New students should work with their New Student Navigator to get ready for their first semester. They can also email for assistance. Continuing students should work with their faculty advisor on academic planning and graduation requirements.

PROGRAM OUTCOMES: By the completion of this program, students will be expected to demonstrate an intermediate level of competency in the following skills:

  1. Convey the ethical and legal implications of managerial decisions, and the effect of those decisions on organizational stakeholders.
  2. Apply basic management principles in first-line supervisory situations.
  3. Recognize and apply basic economic principles related to macroeconomic and microeconomic theories.
  4. Demonstrate basic proficiency in creation of spreadsheets using Microsoft Excel.
  5. Demonstrate college-level communication skills relevant to the business discipline.
  6. Convey a fundamental understanding of online commerce.
  7. Demonstrate an intermediate proficiency in the use of digital marketing tools.
  8. Develop Social media marketing plans for small to medium sized enterprises.
  9. Demonstrate basic skills in web page design to include effective layouts and imagery. 

Required Courses

Total Minimum Credits to Complete: 61


Pre-requisite and co-requisite requirements can be found in course details.

Students are strongly encouraged to complete their ENG, MTH, and SDV requirements first.

Students should regularly meet with their faculty advisor and check their degree progress by accessing advisement reports in the Student Information System (SIS) in the myBrightpoint portal or the Academic Planner in Navigate.

Courses that state Fall only or Spring only are based on historical trends and current planning and may change without notice.

To determine eligibility for the Business Information Management Career Studies Certificate (CSC), students should consult their faculty advisor.

Return to {$returnto_text} Return to: Majors A-Z