Digital Marketing, CSC

PURPOSE: This one-year program prepares students employed in the business and/or marketing industry the opportunity to improve and update their skills, allowing for on the job advancement. It is also for students looking to gain an entry level job that requires experience in e-commerce and/or digital marketing. All career-technical degrees are guided by advisory committees comprised of local business leaders.

CREDENTIALS:  A Career Studies Certificate (CSC) is a program of study typically less than one year in length with a major in a career-technical area. Students receiving a CSC intend to pursue immediate employment. 

PROGRAM REQUIREMENTS AND SPECIAL CONDITIONS: Students must meet Brightpoint admission requirements. New students should work with their New Student Navigator to get ready for their first semester. They can also email getstarted@brightpoint.edu for assistance. Continuing students should work with their faculty advisor on academic planning and graduation requirements.

PROGRAM OUTCOMES: By the completion of this program, students will be expected to demonstrate an introductory level of competencey in the following skills:

1. A fundamental understanding of online commerce.
2. A basic proficiencey in the use of digital marketing tools.
3. Social media marketing plan development.